Top 5 Salesforce AppExchange AI Apps Reviewed (2025)
We reviewed the top AI apps on Salesforce AppExchange so you don't have to. Here are the 5 best for admins, sales teams, and service teams.
The Salesforce AppExchange has over 7,000 apps. Searching for "AI" returns hundreds of results. We did the work so you don't have to — here are the 5 best AI apps on AppExchange in 2025.
How We Evaluated
We scored each app on:
- Integration depth (how well it reads/writes Salesforce data)
- AI quality (accuracy, usefulness of AI outputs)
- Ease of setup (can an admin do it without dev help?)
- Value for money (ROI relative to cost)
1. Gong for Salesforce ⭐⭐⭐⭐⭐
Category: Revenue Intelligence Price: Custom (typically $1,200–$1,800/user/yr) AppExchange: Gong.io
Gong records every sales call, transcribes it with AI, and syncs the insights directly to your Salesforce opportunities and contacts. It detects deal risks, tracks competitor mentions, and coaches reps based on what top performers actually do.
Standout Features:
- Deal Intelligence: Flags at-risk deals in your pipeline before it's too late
- AI Call Summaries: Auto-populates Next Steps and Key Moments on Opportunity records
- Coaching Insights: Shows which talk tracks correlate with wins
Best for: Sales orgs with 10+ reps that can justify the investment.
2. Chorus by ZoomInfo ⭐⭐⭐⭐
Category: Conversation Intelligence Price: Included with ZoomInfo Sales ($15,000+/yr) AppExchange: Available
Similar to Gong, Chorus records and analyzes calls. Its edge is deep integration with ZoomInfo's contact database — so it can automatically enrich the Salesforce records it logs to.
Standout Features:
- ZoomInfo data enrichment on every contact
- AI-generated email follow-ups post-call
- Deal risk scoring
Best for: Teams already using ZoomInfo who want conversation intelligence bundled in.
3. Conga Composer AI ⭐⭐⭐⭐
Category: Document Generation Price: From $36/user/mo AppExchange: Conga.com
Conga has been the document generation leader on AppExchange for years. Their AI layer adds auto-summarization, smart template suggestions, and contract clause recommendations.
Standout Features:
- Generate proposals, contracts, and quotes from Salesforce data with one click
- AI redlining suggestions on contracts
- E-signature built in
Best for: Sales and legal teams that generate lots of documents from Salesforce.
4. People.ai ⭐⭐⭐⭐
Category: Revenue Operations AI Price: Custom AppExchange: Available
People.ai automatically captures all sales activity (emails, calls, meetings) and uses AI to map it to the right accounts, contacts, and opportunities in Salesforce. Zero manual data entry.
Standout Features:
- AI-powered activity capture (better than Einstein Activity Capture for complex orgs)
- Account health scoring
- Pipeline inspection dashboard
Best for: RevOps teams that want clean, complete Salesforce data without asking reps to log anything.
5. Salesforce Agentforce ⭐⭐⭐⭐
Category: AI Agents (Native) Price: $2/conversation (consumption-based) AppExchange: Native to Salesforce
Agentforce is Salesforce's newest AI platform — fully autonomous AI agents that can handle customer inquiries, route cases, update records, and take actions inside Salesforce without human intervention.
Standout Features:
- Pre-built agents for Service, Sales, and HR
- Fully configurable with natural language
- Works with your existing Salesforce data and flows
Best for: Service Cloud teams that want to automate tier-1 support at scale.
Summary Table
| App | Best For | Price | Setup Complexity |
|---|---|---|---|
| Gong | Call intelligence | Custom | Medium |
| Chorus | Call + data enrichment | High | Medium |
| Conga AI | Document generation | $36+/user/mo | Low |
| People.ai | Activity capture + RevOps | Custom | High |
| Agentforce | Autonomous AI agents | $2/conversation | Medium |
Our Pick for Small Teams
If budget is a constraint, start with Conga Composer for document automation — it has the clearest, fastest ROI. Pair it with the free tier of Apollo.io for prospecting and you've got a solid AI stack for under $50/user/mo.
Ready to explore? Browse our full AI Tools page for more recommendations.
Frequently Asked Questions
How much does Agentforce cost on AppExchange? Agentforce is priced at $2 per conversation on a consumption basis and is native to Salesforce — there's no separate AppExchange installation. You need Enterprise or Unlimited edition to access it. For service teams with high repetitive inquiry volumes, this pricing model typically delivers strong ROI versus per-seat contact center software.
Is Gong worth the cost for a sales team with fewer than 10 reps? It's a stretch. Gong starts at over $5,000/year for small teams, making the ROI hard to justify below 10 reps. For smaller teams, Fireflies.ai at $10/user/mo provides solid meeting transcription, AI summaries, and Salesforce logging at a fraction of the cost — and it's worth starting there before graduating to Gong.
What is the most affordable AI AppExchange app for small teams? Conga Composer AI at $36/user/mo has the clearest and fastest ROI for small teams — it generates proposals, contracts, and quotes from Salesforce data with one click. Pair it with Apollo.io's free tier for prospecting and you have a capable AI stack for well under $50/user/mo with no large upfront commitment.
Does People.ai replace Einstein Activity Capture for Salesforce? People.ai is a more powerful alternative for complex orgs. While Einstein Activity Capture handles basic email and calendar sync, People.ai uses AI to map every sales interaction to the correct accounts, contacts, and opportunities — with no manual input from reps. It's priced custom and best suited for RevOps teams that need complete, accurate Salesforce data without relying on rep compliance.
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